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Google AdWords |
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Google adwords are a cost-effective way to improve relevant traffic through Google searches. Setup and maintenance are challenging but, because Google only requires a $5.00 startup and has no monthly minimum AdWords can be a very cost-effective traffic builder. We'll set up your account including all initial keywords and will write your AdWords ads. Used in conjunction with search engine optimization AdWords will become an effective strategy to build your website traffic. AdWords ads are shown on Google, AOL, Earthlink, Netscape, Ask Jeeves, About.com, Lycos, HGTV, and other prominent informational websites. |
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Yahoo Search Marketing (previously Overture) |
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Yahoo Search Marketing Solutions pay-per-click services are much easier to use than AdWords and, consequently, have more users and more competition for the same keywords and keyphrases. Although still vital to an online web marketing campaign the Yahoo services have a higher startup cost, a $20.00 monthly minimum, and usually higher keyword bid prices because of competition. Yahoo results are displayed on Yahoo, MSN, Altavista, CNN, Infospace, Excite, Internet Explorer, and others. Along with your AdWords account we'll set up a similar Yahoo account to ensure your coverage is maximized across all search engines. |
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Effective and targeted ad copy is the key |
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Why waste your clicks on people who aren't going to buy what you've got to sell? Descriptive titles and effective ad copy go a long way toward saving you clickthroughs and ensuring each click comes from a relevant searcher. Since you're paying for each click it's very important to have ad copy which conveys the right message to the right person. With only a small area to post ad copy the ad writing process requires extensive skill and experience to ensure cost-effective results for your company. |
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Monthly maintenance, growth, and monitoring |
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Because you'll often have significant competition bidding on the same keywords it's vital that we monitor and update your bids several times each month to protect your rank and keep your costs under control. We'll frequently change ad copy and insert new ads to keep your campaign fresh and active. By using special URL's and code snippets inserted into your web pages we can also track the way your visitors are responding to the ads so you can better evaluate your pay-per-click ROI. |
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